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B2B Blog
Ad Homonym Attack
Some sound-alike word pairs, known as homophones, are often confused by writers who should know better. Here are more than a few examples, with complementary links, to pique your interest.
Souping it Up
When you run out of ideas, or you can’t get organized, just throw all the ingredients in at once and stir them around.
Ghost Writing
Most B2B writers will be asked to develop content for someone else’s byline. There’s a trick to ghost writing, but it doesn’t have to be scary.
Working @ Home
You’re working from home now. Everybody’s doing it. And they make it look so cozy, like those commercials where supermodel-gorgeous people tap on their laptops while swilling umbrella drinks from a coconut shell on a tropical beach.
Salad as a Metaphor
You may be familiar with the salad-versus-melting pot arguments surrounding sociological models. Writing styles can also be served up as culinary metaphors.
Be Your Own SME
As a writer, you’ll want to take full advantage of Subject Matter Experts, but don’t let anyone stop you from doing your own research, as well. Your new expertise increases your value to the organization, whether you’re a freelancer or an employee.
Freelance Success in 4 Not-So-Easy Steps
It’s not easy to transition into freelancing, but you can do it. Complete these four steps, and then start again from the beginning.
Writing Is the Family Business
I was born for this work: I am the child of one business writer and the sister of another. Pretty much everyone else in the family is a psychotherapist. My work has always borrowed equally from both disciplines.
