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B2B Blog

Democratizing Technology
Peggy Dorf Peggy Dorf

Democratizing Technology

Even the most creative science fiction writers of the 1960s could not imagine the kinds of devices that are commonplace today.

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B2B Writing, Explained
Peggy Dorf Peggy Dorf

B2B Writing, Explained

Start with a deep understanding of your message and your audience, and add keyword research. Now write, edit, re-write, edit…and repeat.

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Holy Smartphone
Peggy Dorf Peggy Dorf

Holy Smartphone

This little device keeps me connected, to work, friends, family, news, games, and more. But one day every week, it’s time to hang up the phone.

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Contract to Hire
Peggy Dorf Peggy Dorf

Contract to Hire

I’m an employee again. It’s different, and unexpected. I love my job.

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Share the Love
Peggy Dorf Peggy Dorf

Share the Love

Even when you’re working remotely, you can still be a close friend. Show your friends some love. It doesn’t cost anything, but it means so much.

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Quarterly Review
Peggy Dorf Peggy Dorf

Quarterly Review

Starting an independent business is both liberating and scary. I love the work, and I’m proud of the results.

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Logo: Go or No-Go?
Peggy Dorf Peggy Dorf

Logo: Go or No-Go?

I have implemented plenty of branding campaigns, and I’ve set up a couple of professional-looking websites, but I haven’t had the occasion to design a logo. I decided to practice on myself.

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Brain Disorder or Superpower?
Peggy Dorf Peggy Dorf

Brain Disorder or Superpower?

“Neurodiverse” is the latest term used to describe people whose brains are wired differently. Most are somewhere on the autism spectrum or they have ADHD. One of these conditions can be a blessing or a curse. For me, it’s both.

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Stretch Goals
Peggy Dorf Peggy Dorf

Stretch Goals

Life can throw you a curveball that knocks you right out of your comfort zone. That means it’s time to try something new. Go for it. You’ve probably done harder things.

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